With 200 days to go before the first ball is bowled in the ICC Cricket World Cup 2011, the event mascot's name was unveiled in a simple but impressive ceremony at P Saravanamuttu Stadium in Colombo on Monday ahead of the third Test between Sri Lanka and India.
The mascot, an elephant, has been named 'Stumpy' after an online selection process that drew proposals from thousands of cricket fans around the world, according to media reports.
The lucky winner will receive a cricket bat signed by the all-star quartet of India's Mahendra Singh Dhoni and Sachin Tendulkar and Sri Lanka's Kumar Sangakkara and Mahela Jayawardene, all of whom attended the launch to express their excitement about the flagship event.
ICC chief executive Haroon Lorgat said: "This is another milestone in the build-up to our flagship event and it's great to see the game's best players like Mahendra, Kumar, Sachin and Mahela looking forward to the ICC Cricket World Cup with such enthusiasm.
"As the excitement builds over the coming 200 days, we will see Stumpy throughout the cricket world, promoting the event and generating enthusiasm. I'm grateful to the thousands of cricket fans who showed their passion for our great sport and took part in the naming competition. I encourage all fans to start making plans to attend a spectacular event."